Benefit Cosmetics They’re Real Mascara Primer

Product details:

[HEADLINE]THEYRE REALS PARTNER IN PRIME[SUBHEAD]Benefit Cosmetics redefines lash priming with NEW theyre real! tinted lash primerBelieve it or not, Benefit cosmetics is introducing a truly innovative partner in prime for theyre real! mascara, the #1 Prestige Mascara in the US* and the #1 Selling Prestige Makeup Item** in the UK. They’re real! tinted primer takes priming to a whole new level of innovation: its a lash primer that tints, defines AND primes…beyond belief!This mink-brown tinted lash primer works TWO ways: Worn alone, it tints and defines lashes for a feathery, natural look. Worn as a mascara primer, it dramatically boosts length & separation.[INSERT 3 BEFORE & AFTER IMAGES]1. bare lashes2. theyre real! tinted primer3. Plus theyre real! mascaratheyre real! tinted primer89% said lashes had a natural look***91% said it was soft enough to layer on mascara 6 hours later***Plus theyre real! mascara94% said it defined lashes****92% said it boosted length, lift & separation*******Consumer panel survey on 65 women over 1 week.****Consumer panel survey on 66 women over 1 week.While most mascara primers are white, Benefits they’re real! tinted primer delivers eye-opening results with its high-performing mink-brown gel formula and custom ExtraFlex brush.“This is a life-changing primer, because you can actually wear it TWO ways,” says Julie Bell, EVP of Global Marketing and Product Innovation at Benefit Cosmetics. “Wear it by itself for feathery separation thats beyond natural-looking for when you want your lashes to look dressed but not too made-up. Or layer it under theyre real! or roller lash mascara or even other brands mascaras. Im so excited! Gals will be obsessed with theyre real tinted primer. For me, my lash dreams have finally come true!”Available XXX, 2015, they’re real! tinted primer‘s high-performing gel formula is water-resistant and conditions lashes with Provitamin B5. Not to mention, its custom Extra Flex brush is designed to move with lashes for separation beyond belief. Youll wonder how you (and your lashes) ever lived without it…honest!*Source: The NPD Group, Inc. / Beauty Trends, January – September 2014 Prestige US Unit Sales.**Source: The NPD Group. Value and Unit Item Sales of Total Prestige Makeup for January – October 2013.